engage audiences with increased Online Presence
Learn About Our Social Media Marketing Strategy
Media Planning and Activation
We don’t simply process requests like a drive-thru at a fast-food restaurant. Instead, we dig deep, asking the tough questions. Ultimately, our mission isn’t centered around delivering metrics like CPMs, CTRs, or CPCs; it’s about delivering tangible business outcomes – whether that’s increased sales, valuable leads, boosted revenue, or any other impactful metric.
Unlike your typical digital media providers, we don’t fixate on a single platform or prioritize technologies solely for their profit margins. We maintain a channel- and technology-agnostic approach, placing our focus squarely on finding the right combination and method that will generate the results we’ve meticulously outlined during our media planning process.
Media Execution and Optimization
Planning and purchasing media is the straightforward phase. The real test comes during the execution of your media strategy.
We assemble all the crucial components: ad serving, site tagging, data providers, DSPs, verification, ad copy, UTM strategy, attribution – you name it. If it’s essential to achieve your objectives, consider it handled.
Gone are the days of ‘set it and forget it.’ Our approach is rooted in the relentless pursuit of enhancing campaign performance. This means we are constantly optimizing, fine-tuning, and honing your campaigns.
We bring both the agility and the toolkit required to make precise, timely maneuvers, ensuring we hit our target every time.
Company Strengths at a glance
Reporting and Analytics
Executing intricate, cross-channel media campaigns generates copious amounts of data. Fortunately, data normalization is an integral part of our expertise. We harness the power of our reporting platforms to seamlessly integrate media data with business data, enabling us to make informed campaign decisions and deliver reports that your clients can truly comprehend.
As for those numbers:
- 3.8 billion social media users globally. Half the planet is at this party.
- Over 2/3rd of US adults are on Facebook. You want need to be communicating here.
- US social media use by generation: Millennials: 90.4%, Gen X: 77.5%, Baby Boomers: 48.2%. If your brand is targeting millennials, this is how you speak to them. But even if you’re catering to Baby Boomers, half of them are engaging online.
- People spend almost 3 hours per day on social platforms. Not only are your customers here, but they’re also here for a while!
- 89% of consumers say they will buy from a brand they follow on social media. If they trust you enough to follow you, better believe they’ll be buying what you’re selling.
- 84% will choose the brand they follow over a competitor. This is huge, even if a potential customer likes a competing product, they’ll still buy from you the vast majority of the time if you’ve captured them as a follower.
Tailor-Made Digital Marketing
What Is The Power of Social Media?
In today’s digital landscape, it’s increasingly likely that a potential customer’s initial encounter with your brand occurs through social media. Recognizing the immense impact of a positive first impression is crucial.
Yet, beyond this initial interaction, the statistics provide undeniable evidence. With nearly everyone engaging with some form of social media, on one platform or another, the challenge lies in truly grasping its potential and channeling it with purpose and significance.
Bespoke Marketing Plans
We'd love to share our knowledge and experience
At the heart of our mission is a genuine desire to impart the wealth of knowledge and expertise we’ve accumulated over the years. We believe in the power of education, not just for ourselves, but for everyone who seeks to expand their horizons.
Our commitment to sharing knowledge extends beyond mere information exchange. We see it as a means to empower individuals and organizations, enabling them to make informed decisions, develop new skills, and achieve their goals.
Whether you’re a curious learner, an aspiring professional, or a business looking to enhance its strategies, we’re here to be your trusted source of insight and guidance. Our dedication to this principle is reflected in the resources, content, and support we provide.
Together, we can embark on a journey of discovery, growth, and success. So, let’s learn, innovate, and thrive together. We’re excited to share our knowledge and experience with you.
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Think Ahead
We Solve Real Problems
what can we do for you?
Design
In an era where user experience takes center stage in the digital realm, THEITPARTZ is your comprehensive partner for every stage of the UX journey, spanning from conceptualization to execution. We have the expertise to create digital experiences from the ground up, or meticulously assess and revamp existing solutions. By melding our design thinking prowess with a deep understanding of technology, we're dedicated to assisting you in crafting captivating experiences for both your valued customers and your internal team members.
Development
By merging our technological proficiency with industry-specific insights, Soft Ratio crafts tailored solutions for businesses of all sizes, be it small, medium-sized, or enterprise-grade. Our approach involves constructing bespoke solutions right from the ground up, ensuring a harmonious integration with your current systems and environments. This commitment extends not only to startup ventures but also to the complex realm of large-scale business process automation, affirming our versatility in catering to diverse needs.
Marketing
Search engine marketing, commonly referred to as SEM within the industry, stands as one of the most potent marketing strategies available. Its ability to generate substantial organic traffic is unparalleled. A well-executed SEM campaign can connect you with a vast potential customer base by leveraging the popularity of search engines like Google, Bing, Yahoo, DuckDuckGo, and others.
Social Media
Social media marketing (SMM) has become a pervasive global trend, offering businesses an effective means to swiftly connect with a broad customer base. Similar to other paid advertising methods, SMM yields rapid results. Notably, it offers the advantage of real-time performance monitoring, enabling immediate adjustments as necessary. Through your promotional initiatives, you gain the direct and interactive ability to engage with your customers, fostering meaningful connections.
Media Buying
At our core, we excel in strategic media planning to amplify the impact of your campaigns. Collaborating with brands across diverse and fiercely competitive sectors, we meticulously strategize and fine-tune their trajectories. Our mission encompasses the optimal utilization of marketing resources, alongside identifying innovative avenues to engage our intended audiences effectively.
Support
The It Partz's consulting services are designed to steer your focus towards your core needs and align your technological, operational, and financial objectives. We bring together a synergy of technology expertise, data mining capabilities, and advanced analytics tools to empower you in the creation and transformation of applications, processes, and operations, all tailored to your distinct potential.